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Strategic Priorities

Our Commitment

We’re redefining what it means to be a public research university. By creating a place where every student is equipped to thrive, every discovery serves the public good, and every voice helps shape what comes next, we’re transforming lives across New Jersey and beyond. Here’s how we’re turning this vision into action.

Empowering Every Student

Every student’s potential is a promise, and we’re building a Rutgers where that promise is realized. Through personalized advising, holistic wellness support, and inclusive experiences, we’re cultivating a culture of care that empowers students to belong, succeed, and inspire.

Opening Pathways to Opportunity

Driven by the belief that education should be within reach for everyone, we’re removing barriers and opening doors. From dual enrollment and flexible pathways to programs for non-traditional students, we’re creating real opportunities for growth where every student can unlock their full potential.

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Advancing Research for the Public Good

Our faculty and students are confronting society’s most pressing challenges—not just in theory, but in action. Through local partnerships and global collaboration, we’re connecting research with real-world needs to strengthen community health, improve vital systems, and shape a more equitable future.

Wearing earmuffs and safety glasses, Rutgers-New Brunswick senior Doug Doyle operates and miniature wind tunnel in a School of Engineering lab on Busch campus.

Leading Ethical Use of Tech

We’re embracing the power of emerging technologies with courage, care, and a deep sense of responsibility. By leading with equity and integrity, we’re ensuring innovation enhances learning, advances our mission, and delivers meaningful impact for those we serve.

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Building a Strong, Agile Institution

We’re securing our future by aligning our resources with our purpose. Through modern systems, strategic investments, and a focus on student and community needs, we’re strengthening Rutgers for today and generations to come.

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Inspiring Philanthropy to Fuel Impact

Every gift is an opportunity to move our shared vision forward. Together, we’re opening new doors for students, advancing research with real-world impact, and building a Rutgers that reflects the values of our alumni, partners, and friends.

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Students walking on a university campus
Wearing earmuffs and safety glasses, Rutgers-New Brunswick senior Doug Doyle operates and miniature wind tunnel in a School of Engineering lab on Busch campus.
Background that changes from red (left) to blue (right) with streams of digital symbols emanating from bottom right to upper left.
aerial view of College Avenue campus
A red banner bearing Rutgers University's block R logo

These priorities reflect not just where Rutgers–New Brunswick is going, but who we are: a university dedicated to academic excellence, social mobility, inclusive innovation, and service to the public. Together, we are building a stronger future for our students, our communities, and the world.

Signature Initiatives

Academic Master Plan

The Academic Master Plan is our roadmap for the future, clarifying strategies to accomplish our academic mission as a national leader among institutions of higher education.

Chancellor Challenge

The Chancellor Challenge is an annual initiatives that invites proposals from members of Rutgers–New Brunswick’s scholarly community to propose transformational, campus-wide initiatives focused on specific goals of the Academic Master Plan.

Discovery Advantage

Discovery Advantage is a collaborative initiative focused on reimagining the student experience—from enrollment to retention and ultimately graduation—to ensure students are empowered, supported, and prepared to succeed.

ScarletWell

ScarletWell is public health and prevention-focused approach to mental health and wellness for Rutgers–New Brunswick's students, faculty, and staff.