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Meet Our Team


Veronica Armour

Director, IDEA

As the Director for IDEA Veronica has 15+ years of higher education experience with instructional technology and learning design, experiential learning, and developing strategic partnerships. Veronica emphasizes community-based design methods for working with communities ethically when engaging in generative problem-solving and innovation. She has a BA from Syracuse University, a MA from the University of Rochester and is currently a PhD student in Library and Information Science at Rutgers University.

Abigail Kucks

Program Coordinator

Abby Kucks is the Program Coordinator for IDEA. She has 4 years of experience working in higher education with student engagement, program planning and communications. Her expertise and passion is in public relations, digital marketing, graphic design, and communication strategies. She has a Bachelor’s Degree in Social Science and a Business Essentials Certificate from Ramapo College of New Jersey, and is currently a graduate student in Communication and Media, with a specialization in Digital Media at Rutgers University.

Graduate Research Specialists

Zainab Najeeb

Graduate Research Specialist

Student Workers

Scott Rubin

Hatchery Navigator

Scott is an undergraduate junior pursuing a B.S. at the Rutgers Business School majoring in Business Analytics and Information Technology. He's an active member of IDEA and is the Co-Founder & Project Manager for the newly founded Rutgers Design for America Chapter. Scott is also CEO of BabySafe Health, a startup focusing on decreasing racial health disparities within infant mortality by utilizing innovative technologies. Scott is a team leader that utilizes agile design thinking skills in solving complex problems.

Chelsea Comas

Hatchery Navigator